London, June 27 (ANI): EastEnders star Kara Tointon has been roped in for sizzling new ads for lingerie firm Ultimo.
The 25-year-old beauty has inked a 100,000 pounds deal to pose in her undies for a new range for supermarket chain Asda.
Ultimo boss Michelle Mone believes she will become a massive star.
"Michelle has big plans for Kara," the Sun quoted a source close to the millionaire businesswoman as saying.
"She thinks she's every bit as pretty as X Factor judge Cheryl Cole and has huge potential," the source added.
Spice Girl Mel B and Girls Aloud star Sarah Harding have also appeared in ads for Ultimo.
The 25-year-old beauty has inked a 100,000 pounds deal to pose in her undies for a new range for supermarket chain Asda.
Ultimo boss Michelle Mone believes she will become a massive star.
"Michelle has big plans for Kara," the Sun quoted a source close to the millionaire businesswoman as saying.
"She thinks she's every bit as pretty as X Factor judge Cheryl Cole and has huge potential," the source added.
Spice Girl Mel B and Girls Aloud star Sarah Harding have also appeared in ads for Ultimo.