Bollywood actors are usually seen when their films are about to release... from online to reality show sets, they ensure that they do not miss an opportunity to talk about their films. Rarely have we seen any stars promoting an advertising campaign in this manner. However, Sanjay Dutt and Ranbir Kapoor are two actors who are doing just that. The stars are featuring together for the first time in an interactive Pepsi commercial called 'The Game' that combines gaming with TV advertising.
Mounted on the scale of a mega Bollywood blockbuster, 'Pepsi The Game' is a project that is dear to both. While Sanju Baba was seen on the Extra Innings show on Set MAX during the match as a commentator (on March 30th evening) in his unique Game Master avatar; Youngistaan's heartthrob Ranbir Kapoor is reaching out to his fans through a live Facebook chat on April 2 at 1500 hrs IST.
Talking about 'The Game', Sanjay said, "Actually this entire concept is going to get very popular. I think 'Pepsi The Game' is a truly innovative concept, which is interactive as well as entertaining. It's something I hadn't seen or heard of before."
Adds Ranbir, "'Pepsi The Game' is a fantastical concept, something I have never done before. Being an avid gamer myself, I was quite amazed by what we were doing with 'The Game'. I also got the opportunity to work with the great, Mr. Sanjay Dutt, which is amazing."
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Entertainment