Remember the days of telephone calls and pre-planned dates and letterman jackets? When the “Dear Abby” column made sense and men asked a father’s permission to initiate courtship? Nope, neither do Jessica Massa and Rebecca Wiegand, the girls behind what could be the world’s first crowd-sourced relationship advice blog, WTF Is Up With My Love Life?!
“We don’t think the ‘conventional’ dating literature/self-help literature out there in bookstores and the blogosphere is actually speaking effectively to women now, because for the most part it assumes we’re living in a ‘dating’ world that no longer exists,” says Wiegand, referring to how the digital sphere — among other things — has completely turned the romantic realm on its proverbial head. When folks are breaking up with each other on Facebook, and a text message equates a love letter, it seems that we actually are quite primed for a romantic reboot.
That’s what prompted Massa and Wiegand to launch what they call a “multimedia project,” which includes an upcoming film, a book deal in the works and a highly creative, interactive website. But we’re getting ahead of ourselves. Every blog has its creation story, and this is theirs.