Facebook’s “Like” Button Having “Zero Impact” on Startup Competitor GetGlue


When Facebook announced their “Like” button back in April, we wondered if GetGlue — an app that lets you show affinity and expertise for pages all over the Internet and includes Foursquare-like badges and rewards from major entertainment brands — might be doomed.

But we’ve just learned that GetGlue — who recently launched aniPhone app [iTunes link] and is soon coming to AndroidAndroid — is still going strong, just as CEO Alex Iskold predicted. Overall, web and mobile apps included, GetGlue is seeing around 1 million user actions per week.

In the past five days, for example:

  • GetGlue had more than 1,000,000 user ratings and checkins
  • Around 150,000 user actions were seen each day
  • Users shared GetGlue items on Facebook and Twitter at a rate of about one share per minute

It’s true that these numbers are dwarfed by Facebook’s statistics; a recent pulse check showed that an average of 65 million Facebook users take advantage of the “Like” button on a daily basis. But for a still-young social app, these stats aren’t bad at all. And Iskold said there has been “zero impact from Facebook, no drop-off at all” — impressive given the rapid rate of adoption the “Like” button is seeing with both users andpublishers.

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