Cable News Ratings for Thursday, August 12, 2010

Live + Same Day Cable News Daily Ratings for August 12, 2010
P2+ Total Day
FNC – 1,128,000 viewers
CNN – 366,000 viewers
MSNBC – 390,000 viewers
CNBC – 189,000 viewers
HLN – 314,000 viewers

P2+ Prime Time
FNC – 2,095,000 viewers
CNN – 568,000 viewers
MSNBC –832,000 viewers
CNBC – 181,000 viewers
HLN – 457,000 viewers

25-54 Total Day
FNC –302,000 viewers
CNN –106,000 viewers
MSNBC –127,000 viewers
CNBC – 53,000 viewers
HLN – 144,000 viewers

25-54 Prime Time
FNC – 526,000 viewers
CNN – 161,000 viewers
MSNBC –249,000 viewers
CNBC – 75,000 viewers
HLN – 168,000 viewers

35-64 Total Day
FNC – 531,000 viewers
CNN – 157,000 viewers
MSNBC – 208,000 viewers
CNBC – 93,000 viewers
HLN – 168,000 viewers

35-64 Prime Time
FNC –937,000 viewers
CNN – 252,000 viewers
MSNBC –468,000 viewers
CNBC – 101,000 viewers
HLN –222,000 viewers

Morning programs (6:00AM-9:00AM) P2+ (25-54) (35-64)
FOX & Friends- 989,000 viewers (356,000) (595,000)
American Morning- 283,000 viewers (76,000) (123,000)
Morning Joe- 425,000 viewers (130,000) (208,000)
Squawk Box- 142,000 viewers (63,000) (92,000)
Morning Express w/ Meade- 377,000 viewers (234,000) (283,000)

5PM – P2+ (25-54) (35-64)
Glenn Beck – 2,128,000 viewers (527,000) (1,003,000)
Situation Room—499,000 viewers (129,000) (175,000)
Hardball w/ C. Matthews – 474,000 viewers (100,000) (188,000)
Fast Money– 178,000 viewers (72,000) (98,000)
Showbiz Tonight — 224,000 viewers (113,000) (131,000)

6PM – P2+ (25-54) (35-64)
Special Report w/ Bret Baier – 1,751,000 viewers (293,000) (647,000)
Situation Room—415,000 viewers (137,000) (170,000)
Ed Show —650,000 viewers (142,000) (317,000)
Mad Money —142,000 viewers (71,000) (78,000)
Prime News – 367,000 viewers (147,000) (197,000)

7PM – P2+ (25-54) (35-64)
The Fox Report w/ Shep – 1,626,000 viewers (428,000) (688,000)
John King USA – 316,000 viewers (90,000) (147,000)
Hardball w/ C. Matthews – 526,000 viewers (184,000) (288,000)
Kudlow Report– 172,000 viewers (69,000) (69,000)
Issues – 454,000 viewers (145,000) (184,000)

8PM – P2+ (25-54) (35-64)
The O’Reilly Factor– 2,365,000 viewers (547,000) (919,000)
Rick’s List –541,000 viewers (145,000) (249,000)
Countdown w/ K. Olbermann – 942,000 viewers (234,000) (503,000)
Scam Century: Punishment–151,000 viewers (60,000) (85,000)
Nancy Grace – 681,000 viewers (193,000) (272,000)

9 PM – P2+ (25-54) (35-64)
Hannity– 1,938,000 viewers (496,000) (944,000)
Larry King Live —543,000 viewers (144,000) (242,000)
Rachel Maddow Show —935,000 viewers (263,000) (516,000)
Bio: Harley Davidson – 185,000 viewers (82,000) (103,000)
Joy Behar – 352,000 viewers (132,000) (165,000)

10 PM P2+ (25-54) (35-64)
On the Record w/ Greta—1,977,000 viewers (534,000) (946,000)
Anderson Cooper 360 — 618,000 viewers (194,000) (265,000)
Countdown w/ K. Olbermann – 619,000 viewers (250,000) (385,000)
Mob Money – 208,000 viewers (84,000) (116,000)
Nancy Grace –379,000 viewers (188,000) (246,000)

11 PM P2+ (25-54) (35-64)
The O’Reilly Factor– 1,159,000 viewers (380,000) (634,000)
Anderson Cooper 360 – 358,000 viewers (150,000) (190,000)
Rachel Maddow Show —423,000 viewers (181,000) (277,000)
Mad Money – a scratch w/56,000 viewers (a scratch w/13,000) (a scratch w/24,000)
Showbiz Tonight– 360,000 viewers (119,000) (211,000)

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For other days cable news ratings click here.

P2+ = viewers over the age of 2

(25-54) = Adults 25-54 viewing

(35-64) = Adults 35-64 viewing

Prime Time = 8-11pm

LIVE+SD: The number that watched a program either while it was broadcast OR watched via DVR on the same day [through 3AM the next day] the program was broadcast. For more information see Numbers 101.

Scratch = when a show’s audience fails to meet minimum Nielsen reporting levels. For more information gohere.

Nielsen Cable Network Coverage Estimates (as of December, 2009)

CNN/HLN: 100.22 million HHs

CNBC: 97.59 million HHs

FNC: 98.04 million HHs

MSNBC: 93.0 million HHs

Nielsen TV Ratings Data: ©2010 The Nielsen Company. All Rights Reserved.