No surprise, but The Kanye West/Taylor Swift shenanigans last year were worth a lot to MTV’s advertising sales for this year’s Video Music Awards:
Ad revenue booked for Sunday’s [VMAs] tops last year by 26% while total VMA coverage including news and encore performances is up 41% in ad revenue, according to Dan Lovinger, MTV’s senior VP-ad sales and integrated marketing. MTV.com’s related ad sales are up 68%.
via Ad Age
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