Monday Night Football Double Header Gives ESPN Huge Primetime Cable Ratings Win

With just one Monday Night Football game a week, ESPN is near guaranteed to top the weekly cable primetime ratings, but with the season opening MNF double header last week it was no contest at all. ESPN averaged a third more viewers than second place USA, and more than twice the adults 18-49.

Expect ESPN to stay at or near the top of the cable ratings as long as football season continues. It could be challenged for a few weeks if TBS gets a good matchup/series during the baseball playoffs.

Even two Monday Night Football games can only take up seven or eight hours of the cable programming week,SpongeBob Squarepants never sleeps, as Nickelodeon remained at the top of the total day average viewership rankings, although ESPN was a close enough second to see the pineapple.

For the week’s top 25 individual cable programs click here.

Prime-time Average Viewers (Live+SD) Week of September 13-19, 2010

Network(000s)
ESPN4,108
USA2,996
DSNY2,441
TNT2,339
NAN1,918
FOXN1,914
HIST1,898
A&E1,460
AMC1,411
TBSC1,411
HGTV1,371
TOON1,365
LIFE1,256
FX1,248
TLC1,205
MTV1,196
TRU1,099
FOOD1,096
SYFY1,050
FAM1,044
DISC886
CMDY872
SPK822
TVLD818
NKJR815

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Adults 18-49 Prime-time Average (Live+SD)

Network(000s)
ESPN2,129.0
USA997.0
HIST932.0
TBSC836.0
TNT830.0
FX793.0
MTV762.0
A&E643.0
TLC624.0
LIFE564.0
TRU550.0
FOOD535.0
CMDY531.0
DSNY520.0
HGTV493.0
FAM492.0
NAN482.0
SYFY468.0
DISC461.0
SPK452.0
EN433.0
BRAV385.0
TOON365.0
AMC357.0
OXYG348.0

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Total Day Average Viewers (Live+SD)

Network(000s)
NICK2,082
ESPN1,689
DSNY1,567
NAN1,523
USA1,262
TNT1,251
ADSM1,113
FOXN1,049
TOON1,002
HIST852
A&E769
TBSC763
HGTV731
TRU683
AMC648
MTV635
FX634
LIFE631
FOOD616
TLC557
NKJR540
DISC538
TVLD530
FAM521
CMDY503

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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.

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