CNN’s soon to depart
Campbell Brown suffered the same or less of a % decline in both the adults 25-54 demo and average viewership through the first 5 months of 2010 than did CNN’s other primetime shows
Larry King Live and
Anderson Cooper 360.
Campbell Brown’s declines of 38% for both average viewership and adults 25-54 for the first five months of 2010 weren’t as bad as those of Larry King Live, and were equal to or better than the % declines for Anderson Cooper 360.
Campbell Brown is leaving over concerns about her ratings, should Larry King and Anderson Cooper be feeling any more secure?
|
| P 2+ | P 25-54 |
| Period | Program | AA (000) | AA (000) |
| 12/28/09-05/28/10 | CAMPBELL BROWN | 564 | 159 |
| 12/29/08-05/29/09 | CAMPBELL BROWN | 904 | 257 |
| Year to Year Decline | -38% | -38% |
|
|
|
|
| 12/28/09-05/28/10 | LARRY KING LIVE | 726 | 187 |
| 12/29/08-05/29/09 | LARRY KING LIVE | 1223 | 317 |
| Year to Year Decline | -41% | -41% |
|
|
|
|
| 12/28/09-05/28/10 | ANDERSON COOPER 360 | 707 | 213 |
| 12/29/08-05/29/09 | ANDERSON COOPER 360 | 1146 | 367 |
| Year to Year Decline | -38% | -42% |
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All numbers are Live+Same Day.
Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved.
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