Season 4 of Mad Men premiered to 2.9 million, a new high, eclipsing the 2.8 million for season 3. Of course with rounding it’s possible that even the tiny increase is somewhat inflated, but still new high for the show and for an AMC original series. I haven’t yet seen viewer info out to at least 10,000s, or the 18-49 data but hope to later today.