Summer unscripted content dominated the charts taking the top six spots, and eight out of the top ten with adults 18-49. The Bachelorette, Hell’s Kitchen and America’s Got Talent topped the advertiser-coveted 18-49 demographic. With overall viewers, America’s Got Talent, The Bachelorette and a repeat of NCIS topped the charts.
Adults 18-49 viewing for the week ending July 25, 2010:
| Rank | Shows | R=Repeat S=Special P=Premiere | Net | 18-49 Rating | 18-49 Viewers |
| 1 | BACHELORETTE, THE | | ABC | 3.4 | 4,419 |
| 2 | HELL’S KITCHEN-TUE 9P | | FOX | 3.2 | 4,228 |
| 3 | AMERICA’S GOT TALENT-TUE | | NBC | 3.0 | 3,937 |
| 4 | WIPEOUT-TUES | | ABC | 2.9 | 3,871 |
| 5 | HELL’S KITCHEN | | FOX | 2.7 | 3,578 |
| 6 | AMERICA’S GOT TALENT-WED | | NBC | 2.6 | 3,464 |
| 7 | FAMILY GUY-SUN 9:30P | R | FOX | 2.6 | 3,395 |
| 8 | WIPEOUT-THURS | | ABC | 2.6 | 3,386 |
| 9 | BIG BROTHER 12-SUN | | CBS | 2.5 | 3,316 |
| 10 | BIG BANG THEORY, THE | R | CBS | 2.5 | 3,267 |
| 11 | SOY TU DUENA WED | | UNI | 2.4 | 3,148 |
| 12 | SOY TU DUENA THU | | UNI | 2.4 | 3,132 |
| 13 | FAMILY GUY | R | FOX | 2.3 | 3,022 |
| 14 | BIG BROTHER 12-THU | | CBS | 2.2 | 2,958 |
| 15 | SOY TU DUENA TUE | | UNI | 2.2 | 2,947 |
| 16 | BIG BROTHER 12-WED | | CBS | 2.2 | 2,920 |
| 17 | SOY TU DUENA MON | | UNI | 2.2 | 2,866 |
| 18 | SO YOU THINK CN DANCE-WED | | FOX | 2.1 | 2,819 |
| 19 | TWO AND A HALF MEN | R | CBS | 2.1 | 2,795 |
| 20 | SO YOU THINK CN DANCE-THU | | FOX | 2.0 | 2,687 |
| 21 | HASTA DINERO SEPARE TUE | | UNI | 2.0 | 2,676 |
| 22 | HASTA DINERO SEPARE WED | | UNI | 1.9 | 2,527 |
| 23 | HASTA DINERO SEPARE MON | | UNI | 1.8 | 2,431 |
| 24 | MINUTE TO WIN IT-WED | | NBC | 1.8 | 2,420 |
| 25 | HASTA DINERO SEPARE THU | | UNI | 1.8 | 2,403 |
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Overall viewing (all ages 2+) for the week ending July 25, 2010:
| Rank2 | Shows | R=Repeat S=Special P=Premiere | Net | # Viewers (LIVE+SD) (000) | HH RATING (LIVE+SD) | HH SHARE (LIVE+SD) |
| 1 | AMERICA’S GOT TALENT-TUE | | NBC | 10,484 | 6.2 | 11 |
| 2 | BACHELORETTE, THE | | ABC | 10,066 | 6.6 | 11 |
| 3 | AMERICA’S GOT TALENT-WED | | NBC | 10,017 | 5.9 | 10 |
| 4 | NCIS | R | CBS | 9,813 | 6.5 | 12 |
| 5 | WIPEOUT-TUES | | ABC | 8,337 | 4.5 | 8 |
| 6 | WIPEOUT-THURS | | ABC | 7,865 | 4.4 | 8 |
| 7 | BIG BANG THEORY, THE | R | CBS | 7,814 | 5.2 | 8 |
| 8 | 60 MINUTES | R | CBS | 7,766 | 5.0 | 10 |
| 9 | TWO AND A HALF MEN | R | CBS | 7,665 | 5.1 | 8 |
| 10 | MENTALIST, THE | R | CBS | 7,320 | 4.9 | 9 |
| 11 | BIG BROTHER 12-SUN | | CBS | 7,194 | 4.2 | 8 |
| 12 | NCIS: LOS ANGELES | R | CBS | 7,058 | 4.6 | 8 |
| 13 | HELL’S KITCHEN-TUE 9P | | FOX | 6,977 | 3.8 | 6 |
| 14 | BIG BROTHER 12-THU | | CBS | 6,742 | 4.1 | 8 |
| 15 | CRIMINAL MINDS | R | CBS | 6,665 | 4.3 | 8 |
| 16 | CSI | R | CBS | 6,568 | 4.4 | 8 |
| 17 | BIG BROTHER 12-WED | | CBS | 6,498 | 3.9 | 7 |
| 18 | ROOKIE BLUE | | ABC | 6,496 | 4.0 | 7 |
| 19 | 20/20-FRI | | ABC | 6,248 | 4.1 | 8 |
| 20 | MINUTE TO WIN IT-WED | | NBC | 6,157 | 3.7 | 7 |
| 21 | CSI: NY | R | CBS | 6,112 | 4.1 | 7 |
| 22 | HELL’S KITCHEN | | FOX | 6,066 | 3.6 | 6 |
| 23 | FLASHPOINT | | CBS | 5,997 | 3.9 | 8 |
| 24 | SO YOU THINK CN DANCE-WED | | FOX | 5,755 | 3.6 | 6 |
| 25 | SO YOU THINK CN DANCE-THU | | FOX | 5,738 | 3.6 | 6 |
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Nielsen TV Ratings: ©2010 The Nielsen Company. All Rights Reserved. All numbers are live viewing plus same day DVR viewing.