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Saawariya bed linen, Om Shanti Om clothes and Goal Merchandise, Bollywood's brand avatar is heading to your homes this festive season Get ready for Saawariya bed, bath and linen products and Om Shanti Om (OSO) clothes. As Bollywood gears up for the festive season with two big-ticket releases, producers are going the whole hog and more to “spread the word about the films” so that they sizzle at the box-office and beyond. So, we began seeing promos on TV and posters on buses for both these films right from August though both films are set to release on November 9. A blue-tinted poster of Saawariya, directed by Sanjay Leela Bhansali which will see the launch of two star kids Ranbir and Sonam Kapoor, is up at the Regal cinema in Mumbai. And both Saawariya and OSO have tied up with the Future Group and Shopper's Stop respectively to launch a special range of merchandise. “Every year, producers are doing a little more to promote their films, especially in the festive period,” says

Sporting a diamond studded belt on powder blue cargos , and streaked hair, Salman Khan gets talking on Saawariya, OSO, multi film deals and other pursuits After giving you a miss in Devdas, how did Sanjay Leela Bhansali convince you for Saawariya? Sanjay Leela Bhansali just called me up one day and told me he was making a love story and wanted me to be a part of it. Before that we were to work on Bajirao Mastani but there were some date problems and the film got postponed. SLB decided to direct the love story with Sonam and Ranbir Kapoor first. Your character in the film remains a dark mystery still. I play a Muslim character called Iman. I love the name because my father wants to name my son Iman. You know it sounds good, Salim, Salman and Iman! But I would love to call my son prince Salim or Changez Khan (laughs). Iman is a mind-blowing character. He is a little khadus, speaks harshly but there's a lot of humour in him. He is romantic and flirtatious. This is your third fi