R. Madhavan has been associated with PETA for a while now. For the uninitiated, the actor has been fighting for the cause of protecting animals for a long time. That explains the reason why he sent a letter on behalf of People for the Ethical Treatment of Animals (PETA) India to David Novak, CEO of KFC parent company 'Yum! Brands', urging him to adopt PETA's recommendations to stop the worst abuses of chickens that are killed for KFC. Madhavan, in his letter to David, wrote "I am sure you're a compassionate person who agrees that animals - whether they are dogs, cats or chickens - should not be abused and that working to stop this unnecessary cruelty should be a top priority. Please use your unique position to stop the worst abuses of these sensitive birds by making the improvements suggested by PETA and KFC's own former animal welfare advisors." In the same letter, Madhavan also recounted the findings of a PETA undercover inv