Early-Adopters Must Learn to Wait
Early-adopter shouldn’t mean beta-tester. The Jawbone UP saga is a great example of this: pushed out too soon, eagerly picked up by keen geeks, and now the subject of a huge refunds program that’s costly both financially for Jawbone and in terms of their all-important reputation. Yet do we bring some of this post-purchase misery upon ourselves – as consumers, enthusiasts, geeks – in prioritizing and praising so doggedly the very first to market? Manufacturers have learned we’ll gobble up what we’re given, rough edges and all. Jawbone made its refund offer, giving eager customers their 100 bucks back and not even insisting that they return the band itself. It scores itself a point for that. Unfortunately it waited more than a month to react properly, rather than freezing sales within days of the first problems emerging, and more to the point it pushed out a gadget that you’d think even the briefest of quality control would have shown flawed. It loses a hundred points for that. Software