IBLOG SPACE

TBWA India has conceptualised the second stage of communication for the Nissan Micra. Part of the campaign that was created for the launch of the Micra, these two TVCs continue to talk about the features of the car that's positioned in the B+ Segment category. Both the TVCs feature brand ambassador Ranbir Kapoor. One talks about the superior turning radius of the Micra which makes it an effortless car to drive and park in the city. Along with this it also talks about the fuel consumption of the car, which makes it comfortable on the pocket too. The second TVC shows a man fumbling inside his pockets to look for his key. Ranbir Kapoor, who's an onlooker sees this, tells him about the keyless entry feature of the Micra which wouldn't require the key to open the car. He then shows the man the push start button available in the Micra, which also doesn't require a key to start. The ad goes on to show the interiors which are shown to be spacious enough

Coca-Cola India has entered the dairy segment by launching a mango and milk based drink - 'Maaza Milky Delite'. For the launch of the new drink, Leo Burnett has set up a 360-degree marketing communication campaign in West Bengal, where the drink will be launched first. The campaign will consist of road shows, sampling sessions and by their presence in touch points. The nationwide launch of Maaza Milky Delite will follow soon, with a new campaign. Along with this a TVC has been shot in Bengali that brings out the tagline, 'Sharing not possible' for Maaza Milky Delite will also be aired on channels in Kolkata. Commenting on the launch, Ricardo Fort, vice president, marketing, Coca-Cola India, “We at Coca-Cola India are constantly evaluating and exploring opportunities to expand and further diversify our beverage portfolio. It gives me immense pleasure to announce the launch of Maaza Milky Delite, an innovation that will not only mark Coca-

Spenta Multimedia has launched Adorn, a luxury jewellery magazine. The bi-monthly magazine will feature product research and lifestyle reporting. Commenting on the launch of Adorn, Maneck Davar, proprietor, Spenta Media, said, “India has a hoary tradition of jewellery and gemstones, being the home of the famed Kohinoor. It's maharajas and royalty were renowned for their collection of jewellery, and international jewellers made pilgrimages to the courts of Indian royalty. It is a travesty that with such a history of the finest in craftsmanship, India did not have a publication to continuously chronicle and record its jewellery design capabilities. Adorn seeks to rectify this lacuna.” Adorn will be edited, designed and produced by the same team that brings out Solitaire International, a magazine made for the Gem & Jewellery Export Promotion Council.

Reliance Broadcast Network and CBS Studios International have tied up to form an equally owned joint venture, which will see the creation of three new television channels allowing for programming rights in India.   The new joint venture company is called BIG CBS Networks Pvt. Ltd. The channels that will be launched as a part of this JV will be English entertainment channels, customised for Indian viewers. The launch for these channels is expected to be during the fourth quarter of 2010. The channels are set to telecast popular television programs from around the world like "Hawaii Five-0,” “The Defenders”  and “Blue Bloods”, “NCIS,” “Survivor,” “CSI,” “90210,” “America’s Next Top Model” and “Entertainment Tonight.” They will also draw from 70,000 hours of content from CBS's program library, including the original “Melrose Place,” “Star Trek: The Next Generation,” “Frasier,” “Everybody Loves Raymond,” and “Charmed,”.   The three new English Chann

Percept Out of Home has brought in Rajneesh Bahl as business head - outdoor. In his new role, Bahl will be in charge of the outdoor business vertical and will take charge of conceptualising and implementing new initiatives and strategies in the outdoor business. Along with this he will also look at business development and service existing clients.   Prior to this, Bahl was with Mudra Max where he was the senior vice president. He has also worked on brands such as Tata Indicom, Tata AIG, Bharati AXA, Fever FM and Hindustan Motors amongst others.   On his appointment, Rajneesh Bahl said, "Outdoor media has started gaining prominence in the overall media mix. Very few communication specialists are able to offer true 360-degree media communications solutions to their clients. The synergies that I have witnessed at Percept are brilliant, and I intend to upscale that immensely to offer the best to all our clients."    Commenting on Bahl's appoin

Radio Mantra 91.9FM has opened entries for the RJ hunt in Jalandhar. For the very first time any radio operator has took this initiative, which is a perfect platform for those who are interested in a career as Radio Jockey and have a gift of gab to prove their mettle. “Jalandhar audience has really evolved in last 3 and a half years and they understand radio to a good extent. RJ-Giri all about involving our listeners and churn out some good ‘real’ content by providing them a platform to showcase their talent.” said Sameer Kanwar, programming head, Radio Mantra. The auditions will begin from 23rd August’10 to 29th August’10 from which top 20 will be shortlisted. The contestants will be judged on their spontaneity, clarity, humor, personality and connectivity with the listeners. The hunt will be spread over various elimination stages. The screening round will be followed by a detailed audition and subjected to various ground tasks. The Top 4 contestants will be allotted an hours sho

 India’s leading music station 94.3 Radio One, yesterday announced the launch of its landmark offering “One Delhi, One Music”, aimed at providing listeners the chance to experience music across all genres and beyond the film music genre under one unique platform. After the phenomenal success of Delhi’s favorite on-air properties ‘Play Your Music Day’, listeners can now gear up to turn up their senses with this musical masterpiece. Delhi has always been at the forefront of being a ‘Multi Genre Music City’ and standing true to being India’s only ‘music station’…… 94.3 Radio One promises to offer an interactive platform for music artistes, both established and new, across genres with ‘One Delhi One Music’. This path-breaking initiative will go beyond Bollywood music alone and will build momentum for music/artists in the genres of Classical, Ghazal, Sufi, Punjabi, Folk, English and Indie Rock, Fusion, Indipop, Dance n Funk…ALL under ONE well promoted music platform! Present at the eve