Activision would “very aggressively” support plug-and-play PC games console
Outspoken Activision CEO Bobby Kotick has been throwing gaming cats among console pigeons again, describing the Sony, Nintendo and Microsoft games systems as “walled gardens” and promising to “very aggressively” support HP, Dell or any other PC manufacturer who chose to push a plug-and-play computer that hooked up directly to the TV. Such a PC would allow the game developer increased access to the revenue stream; Kotick told the Financial Times [subscription required] that he believed “60 per cent of [Microsoft’s] subscribers are principally on Live because of Call of Duty.” However, Activision “don’t really participate financially in that income stream” Kotick explained, suggesting that the studio “would really like to be able to provide much more value to those millions of players playing on Live, but it’s not our network.” The flip-side, of course, would be a PC-based system which would allow Activision to set their own pricing for various levels of service, rather than being at