A welcome change in TV content, courtesy YRF
Bored of melodramatic soaps and spooky thrillers on the idiot box? Try watching 'Mahi Way', 'Rishta.com', 'Powder' or 'Seven' that, with their distinct style, content and weekly outings, have breathed freshness into Indian television. All these are new offerings by YRF Television, the television arm of Yash Raj Films. Though the TRPs are not overwhelming, the makers are undeterred and say quality content and word of mouth publicity will propel them to the top. '(We will boost TRPs) by continuing to maintain our quality and staying true to the concepts of our shows and our model of production,' Ravina Kohli, creative head of Yash Raj Television, told IANS in an e-mail interview. 'It is early days yet and we have achieved the response from our defined target group and there has been phenomenal word of mouth. That in itself is satisfying,' she said. YRF's serials, aired on Sony, are perceived as breezy, down to earth and close to reality