Will Toyota’s hydrogen vehicle be that shocking?
This post is about two things: a July 16 story from WardsAuto.com that claims Toyota will come out in 2015 with a “shockingly” low-priced hydrogen fuel cell (HFC) vehicle and the eternal debate about paid versus free content. Unrelated, you say? Not in this instance. A tweet about the Wardsauto.com story from a blogger instantly grabbed my attention. If a Toyota “official” is saying it’s coming out with a low-cost HFC vehicle even as far off as 2015, that’s news. Toyota has a splendid track record of delivering on innovation. And Wardsauto.com is a credible automotive news site. Problem is I can only get one line of the story unless I am a paid subscriber. That “economies of scale brought by mass-production” is central to that line (see below) may mean the story is nothing more than such a generalization would indicate. But when I see “shockingly” in the headline, I take notice. What makes the story more interesting is that it flies in the face of the many hydrogen naysayers. You can