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INVESTIGATION DISCOVERY PROFILES MISSING PERSONS CASES WITH THE RETURN OF THE HIT SERIES, DISAPPEARED – Season 2 of DISAPPEARED Premieres Monday, October 4 at 10 PM (ET) – (Silver Spring, MD) – When someone goes missing, every moment is an emotional roller coaster for the loved ones left behind, while every second and every single clue counts in the search for the missing. Investigation Discovery is proud to present Season 2 of DISAPPEARED , providing an outlet for the loved ones of missing persons to profile their stories in the hopes that fresh leads or new information may come forward. Returning with 13 new episodes, the second season of DISAPPEARED premieres Monday, October 4 at 10 PM (ET) on Investigation Discovery. “Working in the television industry, it’s rare to be given the opportunity to help make a difference in people’s lives, and I feel that DISAPPEARED provides us an opportunity of hope to do just that,” said Henry Schleiff, president and general manager for Investig

via press release: THE WEDNESDAY PREMIERE OF “SURVIVOR: NICARAGUA” WINS ITS NEW TIME PERIOD IN ADULTS 18-49, ADULTS 25-54 AND ADULTS 18-34 “Survivor” is No. 1 Show of the Night in Adults 18-49 and Adults 25-54 “Survivor” Posts Gains in all Measures Versus Last Fall’s Premiere of “Survivor: Samoa” “Big Brother” Caps a Summer of Ratings Growth with a Finale Up Versus Last Year; First in Demos at 10:00 PM The premiere of SURVIVOR: NICARAGUA placed first in its new Wednesday (8:00-9:00 PM) time period in adults 18-49, adults 18-34 and adults 25-54 with year-to-year gain in all measures, according to Nielsen preliminary live plus same day ratings for Sept. 15 . Opposite “America’s Got Talent” (NBC), “Masterchef” (FOX) and “America’s Next Top Model” (CW), SURVIVOR: NICARAGUAwon its time slot in adults 25-54 (5.0/14), adults 18-49 (3.9/12), adults 18-34 (2.6/09) and placed second in households (6.8/11) and viewers (12.01m). SURVIVOR was the night’s No.1 program in adults 18-49 and adults 25-5

The Apprentice is the only season premiere on broadcast television tonight. It’s the “old school” version, with no celebrities other than “The Donald”. How will it do in the ratings? LAST YEAR Last season on Sunday, CBS’ Undercover Boss sent Celebrity Apprentice to the mail room, consistently battering it. Without Boss competition, the Apprentice finale in May scored a 3.4 adults 18-49 rating. But that may have little predictive value for this season. THIS YEAR So many variables make any guess a wild one. The Apprentice has a weak lead in ( Office repeat), but its only new broadcast competition is Nikita (for an hour). I closed my eyes, threw a dart, and it landed on 7. So, I’ll go with a 2.7 adults 18-49 rating. How do you think The Apprentice will do in the ratings?

Scoreboard Adults 18-49: Rating/Share 3.3/10 3.2/9 2.0/6 1.9/6 1.2/4 1.2/3 Adults 18-34: Rating/Share 2.4/8 2.5/8 1.9/6 2.0/7 1.3/4 0.9/3 Total Viewers (million) 14.330 9.261 4.764 4.409 2.790 3.934 CBS’ Survivor’s move to Wednesday night started off well as its 3.9 adults 18-49 rating was up 8% from fall 2009 debut 3.6 rating. CBS’ Big Brother finale also finished up. Its 2.8 adults 18-49 rating was up 7% from last week, and up 4% from last season’s finale (9/15/09) NBC’s Outlaw started slowly, with just a 2.4 adults 18-49 rating. For comparison, that’s up only 4% from the debut of Mercy (cancelled), and +9% from the debut of Trauma (cancelled) last season. NBC’s America’s Got Talent ended on a high note, its 3.7 adults 18-49 rating was up 6% vs. it’s finale (part 2) last year. It was the highest rated AGT finale in 3 years. Fox’s MasterChef finale drew just a 2.0 adults 18-49 rating, falling a big 26% from last week’s 2.7 rating. On the CW, America’s Next Top Model: rose 5% in