ABC and Cafe Press Form Relationship To Let Viewers Create Authorized Show Merchandise
ABC AND CAFE PRESS FORM VISIONARY RELATIONSHIP TO LET VIEWERS TAKE THE REINS TO CREATE AUTHORIZED SHOW MERCHANDISE Groundbreaking Concept Allows Fans of Hit ABC Entertainment Group Shows to Design Authorized Apparel and Gifts, Sharing in Revenue Stream ABC Entertainment Group and CafePress , the online epicenter for user-designed apparel and gifts, today announced a licensing agreement that allows TV fans to design and sell authorized show merchandise. Fans of the hit ABC shows – Lost , Desperate Housewives , Grey’s Anatomy , Scrubs and Schoolhouse Rock along with Legend of the Seeker (from ABC Studios) – can unleash their creativity to design custom apparel and gifts by following the official guidelines. Fans can visit CafePress.com to create products and purchase merchandise designed by other fans fully encompassing fan engagement within this merchandise platform. In addition, CafePress will be launching a shop featuring official Schoolhouse Rock merchandise. “These days, f