iPhone leads mobile ad impressions in Q3 2011, Android as a platform
The folks at Millennial Media have found that inside the third quarter of 2011, Apple’s iPhone and ranked first in devices for mobile ad impressions, while the total for Apple’s iOS was HALF of that of Android as a whole. While the 56 percent had by Android led the way on ad impressions in Q3, BlackBerry sat in third with 13 percent, and Symbian and Windows Phone devices had just 1 percent of ads for each. Meanwhile the same period listed by devices comes up with iPhone has the clear lead with 12.55 percent of ad clicks. One must note that iPhones have been bulked into one single device – that’s the iPhone 4, iPhone 4S, iPhone 3GS, and all the rest, while the rest of the devices are separated into their own single devices. But here’s the thing, ladies and gentlemen, no group truly takes advantage of the idea of a single device being updated incrementally with essentially the same name throughout its entire expanded life. It’s sort of like Pop art – “I could have done that,” “yeah, bu