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Yash Raj Films' new youth films studio, Y-Films, launched with a bang in a young & fun event in line with the audience its catering to. Themed like an 18 year old's house party, the event unveiled its aggressive line up of 3 releases for 2011. Keeping with its vision of being a platform for new talent, Y-Films also showcased the fresh crop of directors and stars of the 3 films. The first of Y-Films' releases would be Luv Ka The End featuring Shraddha Kapoor and newcomer Taaha Shah. Directed by Bumpy (who was earlier associated with MTV Roadies), the film has a foot-thumping soundtrack by Ram Sampath and is slated for release on 6th May. The 2nd film under Y-Films is Mujhse Fraaandship Karoge which is a rom-com against the backdrop of social networking. The film is interestingly titled and is a cheesy take off on one of YRF's own earlier releases and incorporates colloquial internet lingo used for making friend requests. Directed by Nupur Asthana,

Just recently, Kareena Kapoor was appointed as the brand ambassador for Laive handbags. One thing that the company noticed is that since the leggy damsel was signed on, the sales picked up. In response to this sudden rise in sales, the company has decided to come up with a special edition of the bag. The said special edition will be titled Bebo, after the actress's nickname. Currently, the actress is in talks regarding the bag line. As there are multiple aspects that need to be considered like the selling and marketing as well as Kareena's involvement including her remuneration. As for the clutches, they will be a high- end collection in gold, silver, beige and black and will bear her signature. Way to go 'Bebo'!

Emraan Hashmi wouldn't have suspected this to ever happen. However unbelievable it is on the cards with Amitabh Bachchan turning out to be his on-screen rival. Though the day is still a little far away but come 8th July and Big B's Bbuddah - Hoga Terra Baap would be taking on Emraan's Murder 2 in theatres. "Though it would be a matter of pride for any actor to be in consideration for fighting it out with the legendary actor, the fact is that for Emraan, Big B's announcement of Bbuddah - Hoga Terra Baap has come as a little too sudden and quick", says a veteran industry insider, "Earlier there was a probability of Ajay Devgan's Singham clashing with Murder 2 . However that clash was averted. Now with Bbuddah - Hoga Terra Baap coming on the same day as Murder 2 , 8th July has become interesting all over again." One waits to see what happens on this day since Amitabh Bachchan v/s Emraan Hashmi clash does make for an inter

Banner Mukta Searchlight Films Status Under Production Color C Release Date May 27, 2011 Language Hindi Genre Producer Subhash Ghai Director Shashi Silgudia Star Cast Tom Alter Cassettes and CD's on T-Series

Banner Y-Films Status Under Production Color C Release Date August 12, 2011 Language Hindi Genre Comedy / Romance Producer Ashish Patil Director Nupur Ashtana Star Cast Saqib Saleem...... Vishal Saba Azad...... Preity Nishant Dahiya...... Rahul Tara D'Souza...... Malvika Music Director Raghu Dixit

Banner Y-Films Status Under Production Color C Release Date December 30, 2011 Language Hindi Genre Sci-Fi Producer Ashish Patil Director Bumpy Star Cast Arjun Kapoor...... Virus Diwan