IBLOG SPACE

Grey Mumbai has conceptualised three new TVCs for IndianOil’s Servo 4T. The three advertisements show spoofs of memorable scenes from three Bollywood films, Amar Akbar Anthony, Dhoom and Don. In the ‘Don’ TVC, an Amitabh Bachchan look alike is used. Trying to escape from the cops, he jumps from an old fort onto his motorcycle and tries riding away. But his attempt is unsuccessful because his bike stops and due to ECG (engine clutch gearbox) problems and fails to start again. The voiceover then introduces Servo 4T and the usefulness of the product at such times. WATCH the TVCs now In the ‘Dhoom’ TVC, a Hrithik Roshan look alike is shown stealing a sword from a museum. He jumps from the top of the museum aiming to fall on the backseat of a motorcycle driven by his girlfriend. But because of ECG problems the bike stops before it was supposed to and the man ends up falling on the front of the bike instead of the back seat. The voiceover is brought in again introducing the p

Consumer electronics brand LG, which is also the global technology partner to ICC World Cup 2011, has unveiled its new campaign surrounding the cricketing event. The company has launched an activation programme called ‘LG mobile army’, under which it will recruit 2,500 cadets from 38 cities to cheer inside stadiums. It is understood that the brand is spending close to Rs. 40 crores for the multimedia campaign. Rediffusion Y&R has worked on the campaign and will be releasing a series of television commercials over the next few weeks. The new marketing campaign for the World Cup will also feature cricketer Dinesh Karthik, along with existing brand ambassadors John Abraham and Genelia D'souza. Two commercials that have been released feature each of the brand ambassadors showing their unique dance move for cheering the Indian team during the World Cup and urging viewers to send in their entries. Watch the TVC below Commenting on the objective behind the campa

For this week's MMGB via Big Rock we give you five reasons for your business to have a website. WATCH the ads for the domain seller here:

There’s a reason I use gtalk and not the integrated talk in gmail – notifications. I can’t constantly keep on checking my browser to see if I have received a new mail or if someone has pinged me. It seems Google has finally decided to alleviate the sufferings of people like me. A nifty new feature in HTML5 enabled Chrome browser allows you to be notified on your desktop through pop-ups about any new mail or chat you receive. To turn this on, you simply have to click on the Settings link at the top right corner of your Gmail and scroll down to the “Desktop Notifications” section. You can customize the sort of notifications you receive – chat messages and priority or all email messages. Another new feature which I personally find very useful is the new unread messages notification. Even though the tab header has the number of unread mails, it gets lost when you open up a plethora of tabs, a thing which I usually do. The answer provided by Google is in the form of a Gmail

Yesterday, Yahoo! India and ICC announced the official website for 2011 Cricket World Cup -  iccevents.yahoo.com . The website promises to have live match updates, detailed match analysis, exclusive video content, games and contests. Vistors can also buy match tickets and ICC merchandise through the site. Prem Panicker, Managing Editor, Yahoo! India said, “Cricket is the most passionately followed game in India and many countries around the world. Cricket fans can now catch all the excitement of the game on the ICC World Cup 2011 official website. Yahoo! Cricket will deliver compelling and unique content alongside interactive contests to build on the euphoria for the game. Enthusiasts can share their thoughts, play games, create personalized profiles and track matches through interactive schedulers.  Cricket fanatics can also watch and share exclusive video content and photographs on the site. We have ensured that Yahoo! Cricket provides a platform for millions of suppor

With Groupon’s entry and eBay’s foray into group buying it was only a matter of time before we saw some activity from SnapDeal.  The group buying site which recently disclosed that it has saved its customers over Rs.5 Crores since its inception has closed a Series B round of funding in which it raised $12 Million from Nexus Venture Partners and IndoUS Venture Partners. In mid-2010 the company acquired Grabbon and has hinted that some more acquisitions could be on the way. It has reportedly set aside $2 Million for domestic acquisitions. It is also looking to expand from its current footprint of 5 countries and considering acquiring its way into Malaysia, Indonesia, Philippines and Thailand. It is also looking at expanding its present operations and according to VCCircle, is aggressively hiring to fill top management positions. In an interview with TCTV, Jasper CEO Kunal Bahl said SnapDeal had about 70% of the Indian group buying market. A recent article in afaqs! pegged the

Academy Award winner A.R.Rahman received the World Economic Forum's Crystal Award for his contribution to the world of art and culture and for his outreach to improve the state of the world. "Countries that work to eradicate poverty and help the poor are the best", said Rahman at the annual summit of the forum at the Swiss ski resort after Hilde Schwab, president and co-founder of the Schwab Foundation for Social Entrepreneurship, presented him with the award. Jose Carreras, an opera artist from Barcelona, was also given the Crystal Award for his social work for the patients of leukaemia. The award function was attended by several heads of governments, including Russian President Dmitry Medvedev, top C.E.O's, religious leaders and academicians.

If you thought that the actors and the actresses are the only ones who are busy these days, then, its time for you to think again. Well, besides the busy actors, it's also the stork that will be busy, as we just got hold of its 'appointment diary'! And it read that it will be visiting the house of the actresses Mandira Bedi and Preeti Jhangiani. For the uninitiated, Mandira Bedi, who played the eternal Preethi of the blockbuster hit DDLJ and the original 'Chui Mui' girl Preeti Jhangiani are expecting their babies. ApnaDesi gives its best wishes to both the 'to-be-mothers'! 

If the sudden and 'unintimated' Income Tax raids at Priyanka Chopra and Katrina Kaif's residences came as a shock to you, then, digest this one. On one hand, while the IT tax officials must have been themselves shocked to see Shahid Kapoor in shorts at Priyanka's residence during the raid, on the other, the raid threw open some starling facts like Priyanka Chopra was reportedly seeming to have invested in properties galore! She reportedly owns 10 flats in Mumbai alone, of which 5 are at Raj Classic where she has converted three flats into one and the other two have been clubbed into another flat! On the other side, the officials who raided Katrina's residence found out that the actress has unaccounted wealth of around Rs. 6 crore in the form of jewellery, property and business ventures. Reports have it that, there were as many as 75 IT officials who sealed at least one dozen lockers and documents that belonged to Priyanka and Katrina

After retaining the same appearance for the last 11 years, the Big B has suddenly turned experimental about his looks. After happily deciding to sport a freshly-trimmed beard and new hairstyle, a la Prakash Jha for Aarakshan the Big B is going even a step further .In his next film Budha being directed by the Telugu maverick director Puri Jagannath which starts shooting next month; the Big B will dye his beard and hair into a flamboyant trendy colour! The colour is yet to be decided. According to insiders from the frantically-experimental unit, the Big B would either sport a red-tinted beard and hair. Or it could be various flamboyant colours. When contacted the director Puri Jagannath said, "That's right. Bachchan sir is going totally psychedelic for his part in Budha . You see, he plays a man who is 60 but believes he's still 25. So he moves around dressed and made up like today's youngster. And if anyone calls him a budha (old man), he i

Hindi cinema has never been short of movies which abound in humor. In fact, there's a barrage of funny films these days. Whether it's the gentle humor that keeps us smiling constantly [on the lines of Hrishikesh Mukherjee and Basu Chatterjee's films] or the incisive and sharp wit of TERE BIN LADEN, DO DOONI CHAAR and PHAS GAYE RE OBAMA or the boisterous laughathons attempted by David Dhawan, Anees Bazmee and Priyadarshan, we've enjoyed our share of laughs. But I genuinely feel that the comedy scene in Bollywood is slowly, but perceptibly changing, veering more towards realism and this is exactly what we get to watch in Madhur Bhandarkar's new outing DIL TOH BACCHA HAI JI. Okay, okay, so we associate Madhur with somber/serious cinema, tackling issues that concern us, right from CHANDNI BAR to JAIL. By now famous for his socially relevant, hard-hitting films that take potshots at the upper crust, Madhur changes tracks with this one. DIL TOH BACCHA H

Bollywood's dimpled lass, Preity Zinta is all set to host COLORS new offering, Guinness World Records- Ab India Todega. As the host of show that promises to put Indians on the world map, Preity echoes the concept of the show and represents the spirit of new India which is willing to take on the world and prove its place under the sun. Guinness World record that has enthralled the audience across 90 countries is brought to India by Miditech Pvt Ltd. Guiness World Records- Ab India Todega will see the vivacious Preity donning the hat of a host and a guide as Indians try to break international records and compete with the world record holders. Preity's sense of humor and her never-say-die attitude makes her the perfect choice for bringing this unique show on to the mainstream platform. Speaking about the new show and the host, Ashvini Yardi, Head, Programming, COLORS said, "Preity is the perfect choice as the host for the show as both she and Guinness World

When I meet the only evergreen hero of the Indian Film Fraternity, Dev Anand, in his Khar office, I felt that he had just walked the ramp for a Manish Malhotra show. Dressed in a crisp pink shirt with his orange jacket and a matching scarf, India's first fashion icon made me rethink of how I looked in front of him - a mere puppet. He comes across imposingly short in stature but tall in substance, sporty-lean and could probably knock both ten years off his 87 he has clocked up and anyone who messes with him when it comes to films. And all this is the result of a strict diet and his persistent passion for making cinema since the 1950s. "The real films were made in the 1950s with immense story telling technique which lacks today. I have grown up watching those Hollywood films. We have a lot to achieve", quotes Dev saab. He still likes to let his views be known. These days, Dev saab really likes to look back on his old films, one of them, Hum Dono is going t

Facebook users who check in to a store or click the "like" button for a brand may soon find those actions retransmitted on their friends' pages as a "Sponsored Story" paid for by advertisers. Currently there is no way for users to decline this feature. Facebook says this lets advertisers promote word-of-mouth recommendations that people already made on the site. They play up things people do on the site that might get lost in the mass of links, photos, status updates and other content users share on the world's largest social network. The new, promoted posts would keep the same privacy setting that the original posting had. So if you limit your check-ins to a specific group of friends, only these same friends would see the "Sponsored Story" version later. The promoted content will appear on the right side of users' home pages, not in their main news feed. That's where regular ads, friend requests and other content are located. Involving us