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Film-makers and actors are a superstitious lot. A film is launched on a particular date and at a particular time, since the temple priest/astrologer/soothsayer has advised that it's the most appropriate time to have the mahurat of the film. An actor is given a token amount [signing amount] at an auspicious time on a particular day, again because it's supposed to bring good luck to the project. Similarly, deals with the distributors are signed only after consultations with people who advise you on the appropriate/inappropriate time or who know your kundali well. Ekta Kapoor, who is working on several interesting projects on a feverish note, has decided to release her films not on the customary Friday, but on Thursday. In fact, the enterprising film-maker is releasing three films within a span of one-and-a-half months and all are slated for release on a Thursday. These include TARYANCHE BAIT [Marathi film] on Thursday, 14 April, SHOR - IN THE CITY o

After an encouraging response at theatres, Toonpur Ka Superrhero director Kireet Khurana is all set to voyage into his next project titled Prithvi . Labeled as an epic fantasy, the film is geared up to join the likes of Narnia and LOTR in terms of variety and quality. Set in a fantasy world, Prithvi is a story of man's surreal journey to rescue himself from his demons, the allegoric tale is influenced and weaved by a jest of Gandhi's philosophy. Talking about the plot of the film Kireet says, "The only devils in the world are those arising in our own hearts, that's where the battle needs to be fought". Although preproduction is on in full swing in terms of set and character designs, the makers are working on improvising the finalized script by creating various versions. Slated to have an international feel to it, Kireet is in talks with a few principal Hollywood technicians for the film of which some have agreed to collaborate with Kireet and

After the Khans and various other Bollywood celebs, it's time for Sanjay Dutt to make his presence felt on the small screen. Sanju Baba will soon be hosting a new show on TV. ApnaDesi  has learnt that despite earlier rumours that Dutt would be replacing Salman on the popular show 'Dus Ka Dum', the fact is that he be hosting a brand new show. However, details about the show are still a bit sketchy. Confirming this Sanjay's spokesperson says, "Yes Sanjay, will soon be seen on the small screen but right now I cannot give out much details as we are still in talks with a couple of channels. Besides this, we have not yet locked in on the show, as that aspect of the deal is also being worked upon."

Arjun Rampal is one cool dude who also happens to be the all-time sexiest hunk of Bollywood. He is also someone who is, by and large, enjoying a dream run in Bollywood with all his films shining at the BO. And for those who live breathe and smell Arjun Rampal, here is some news for you. This man has now been chosen to be the brand ambassador of Gillette. Arjun also tweeted about the same saying "Yes guys I am the new brand ambassador (of Gillette). Wonderful to make this association. So all of you get ready for a shave." That's surely the way to go, Arjun boy! 

She is sizzling hot while he is super cool. And when they both collide, the resultant has to be absolutely magical. Well, we are referring to Riya Sen and ace cricketer Sreesanth. According to  ApnaDesi 's confirmed sources, Riya Sen is all set to endorse 'Rivaaz Jewellery' (a brand by the famous Gitanjali Group) alongwith the cricketing sensation Sreesanth. The official announcement of the campaign is awaited.

Several thousand supporters of President Hosni Mubarak, including some riding horses and camels and wielding whips, attacked anti-government protesters Wednesday as Egypt's upheaval took a dangerous new turn. In chaotic scenes, the two sides pelted each other with stones, and protesters dragged attackers off their horses. The hours of turmoil were the first significant violence between supporters of the two camps in more than a week of anti-government protests. It erupted after Mubarak went on national television the night before and rejected demands he step down immediately and said he would serve out the remaining seven months of his term. Wednesday morning, a military spokesman appeared on state TV Wednesday and asked the protesters to disperse so life in Egypt could get back to normal. The announcement could mark a major turn in the attitude of the army, which for the past two days has allowed protests to swell, reaching their largest size yet on Tuesday when a quarter-millio

Continuing the winning trend in 2011 so far, Dil Toh Baccha Hai Ji has now joined the likes of Yamla Pagla Deewana, No One Killed Jessica and Dhobi Ghat , all of which have been successful at the box office. Now this Madhur Bhandarkar film too has taken a decent to good opening at the box office, hence ensuring that at the least it is on safe ground and is a winning preposition at the least. "Exactly", says an excited Bhandarkar who has been closely monitoring the film's progress amidst the trade, audience and industry circles, "I was getting good vibes from those who had seen Dil Toh Baccha Hai Ji prior to its release. However the way audience too has given a go-ahead to the film, as can be seen in the collections over the weekend gone by, I am quite pleased." He has all the right reasons to be elated. As per early estimates, the film has netted in the vicinity of Rs.15 crores just from India. This is just a Rs.3 crores less than w

After having made a splashing debut with Dil Se , today's birthday girl Preity Zinta, who is also known as the original 'effervescently bubbly-cious' girl of Bollywood, went onto do films that spelt class to the core. Till today, how can one forget her on-screen question rendition of 'Are you a virgin?' to none other than the 'Baadshah' of Bollywood ...Shahrukh Khan, no less! A few examples of Preity Zinta's accomplishments read as Soldier, Har Dil Jo Pyaar Karega, Mission Kashmir, Dil Chahta Hai, Koi Mil Gaya, Kal Ho Na Ho, Kabhi Alvida Na Kehna, Heroes etc... You too can join ApnaDesi as we wish Preity Zinta a very happy Birthday… simply by posting your messages below: 

Status Under Production Color C Release Date April 8, 2011 Language Hindi Genre Thriller Director Bijoy Nambiar Star Cast Arshad Warsi Kalki Koechlin Jackie Shroff Rajit Kapoor Shiv Pandit