CBS Wins 7th Straight Week; ‘Big Brother‘ Keeps Getting Bigger

CBS ROLLS TO ITS SEVENTH CONSECUTIVE WEEKLY WIN

Sunday’s Edition of “Big Brother” Posts Summer Highs in Viewers and Matches Best Demos

Wednesday and Thursday “Big Brothers” Continue to Outpace Last Summer

“Big Brother” Posts Week-to-Week and Year-to-Year Increases Online

CBS Has Nine of the Top 10 Scripted Programs Led by “NCIS”

CBS won its seventh consecutive week in viewers led by the continued ratings growth of BIG BROTHER and nine of the top 10 scripted series, according to Nielsen live plus same day ratings for the week ending Aug. 8, week 46 of the 2009-2010 television year.

For the week in viewers: CBS (6.09m), NBC (5.67m), ABC (5.52m) and FOX (4.61m). Summer-to-date among viewers, CBS (6.40m) leads ABC (6.01m), NBC (5.44m) and FOX (5.14m).

For the week in key demographics, CBS averaged a 1.9/06 in adults 25-54 and 1.4/05 in adults 18-49.

For the week in households: CBS (4.0/07), NBC and ABC (3.5/06, each) and FOX (2.8/05). Summer-to-date in households, CBS is first (4.2/08), ahead of ABC (3.7/07), NBC (3.4/06) and FOX (3.1/06).

CBS Weekly Highlights:

BIG BROTHER:

? BIG BROTHER WEDNESDAY was first in households (4.1/07), viewers (6.97m), adults 25-54 (2.9/09), adults 18-49 (2.4/08) and tied for first in adults 18-34 (2.0/08, with FOX). Compared to last week, BIG BROTHER WEDNESDAY was up +4% in both adults 25-54 (from 2.8/09) and adults 18-49 (from 2.3/08), +5% in adults 18-34 (from 1.9/07) and added +260,000 viewers (from 6.71m, +4%). Compared to the same broadcast last year (on Tuesday, August 4, at 9:00 PM), BIG BROTHER WEDNESDAY was up +5% in adults 18-34 (from 1.9/07), even in both adults 25-54 and adults 18-49 and added +560,000 viewers (from 6.41m, +9%).

? BIG BROTHER THURSDAY was first in households (4.3/08), viewers (7.14m), adults 25-54 (3.0/09), adults 18-49 (2.4/09) and adults 18-34 (2.2/08). Compared to last week, BIG BROTHER THURSDAY was up +7% in adults 25-54 (from 2.8/09), +9% in adults 18-49 (from 2.2/08), +38% in adults 18-34 (from 1.6/07) and added +620,000 viewers (from 6.52m, +10%). Compared to the same night last year, BIG BROTHER THURSDAY was up +7% in adults 25-54 (from 2.8/09), +4% in adults 18-49 (from 2.3/09), +29% in adults 18-34 (from 1.7/07) and added +680,000 viewers (from 6.46m, +11%).

? BIG BROTHER 12 SUNDAY was second in households (4.5/08), viewers (7.56m) adults 25-54 (3.1/09), adults 18-49 (2.5/08) and tied for second in adults 18-34 (2.1/07, with FOX). BIG BROTHER 12 SUNDAY posted season highs for any night this summer in both households and viewers, and matched its season high this summer for any night in both adults 25-54 and adults 18-49.

? Last week on CBS.com, the average visitor spent 12.6 minutes per session on BIG BROTHER, +32% greater than the same week last summer. In terms of video streaming, BIG BROTHER attracted over 762,000 full-episode views, +7% more than 2009. [Source: Web, CBS Interactive; Video, Omniture]

? Since BIG BROTHER’s premiere last month, it has received over 6.1 million total streams on CBS.com, +10% greater than the same period last summer.

? CBS had 9 of the top 10 scripted series for the second consecutive week: NCIS; THE BIG BANG THEORY; TWO AND A HALF MEN; NCIS: LOS ANGELES; CRIMINAL MINDS; THE MENTALIST; FLASHPOINT; CSI: CRIME SCENE INVESTIGATION and CSI: MIAMI.

Top CBS programs of the week: #7 60 MINUTES (R) (an average of 9.40m viewers), #8 NCIS (R) (8.95m), #10 THE BIG BANG THEORY (R) (8.52m), #11 TWO AND A HALF MEN (R) (8.21m), #12 BIG BROTHER 12 SUNDAY (7.56m), #13 NCIS: LOS ANGELES (R) (7.31m), #14 CRIMINAL MINDS (R) (7.18m), #16 BIG BROTHER 12 THURSDAY (7.14m), #17 THE MENTALIST (R) (7.03m), #18 BIG BROTHER 12 WEDNESDAY (6.97m), #22 FLASHPOINT (6.19m), #23 UNDERCOVER BOSS (R) (6.18m), #26 CSI: CRIME SCENE INVESTIGATION (R) (5.92m) and #27 CSI: MIAMI (R) (5.90m).

Prime averages are based on the following hours of rated broadcasts in Week #46:

CBS – 22 hours

NBC – 22 hours

ABC – 22 hours

FOX – 15 hours

NATIONAL NIELSEN SUMMARY – PRIMETIME

Week #46 of 2009-10 Television Year (ending: 08/08/10)

2009-10

HOUSEHOLDS

Rtg Sh

CBS 4.0 7

NBC 3.5 6

ABC 3.5 6

FOX 2.8 5

VIEWERS

(000)

CBS 6,085

NBC 5,668

ABC 5,518

FOX 4,613

A25-54

Rtg Sh

CBS 1.9 6

NBC 2.1 6

ABC 2.0 6

FOX 1.9 6

A18-49

Rtg Sh

CBS 1.4 5

NBC 1.8 6

ABC 1.6 5

FOX 1.7 6

A18-34

Rtg Sh

CBS 1.0 4

NBC 1.4 5

ABC 1.3 5

FOX 1.6 6

NATIONAL NIELSEN SUMMARY – PRIMETIME

SUMMER-TO-DATE RATINGS REPORT (05/31/10-08/08/10)

2009-10

HOUSEHOLDS

Rtg Sh

CBS 4.2 8

NBC 3.4 6

ABC 3.7 7

FOX 3.1 6

VIEWERS

(000)

CBS 6,403

NBC 5,437

ABC 6,010

FOX 5,141

A25-54

Rtg Sh

CBS 1.9 6

NBC 2.0 6

ABC 2.2 7

FOX 2.1 6

A18-49

Rtg Sh

CBS 1.4 4

NBC 1.6 5

ABC 1.9 6

FOX 1.9 6

A18-34

Rtg Sh

CBS 0.9 3

NBC 1.3 5

ABC 1.6 6

FOX 1.8 7