Fujifilm FinePix X100 packs 12.3MP, Hybrid Viewfinder & retro style

Photokina 2010 is upon us, so expect a flood of new digital cameras like Fujifilm’s FinePix X100. The new compact camera delivers some seriously delectable retro style, with a 12.3-megapixel APS-C CMOS sensor wrapped up inside, a Fujinon 23mm fixed focal length lens and – perhaps most interestingly – Fujifilm’s new Hybrid Viewfinder.

Fujifilm envisage the X100 slotting in-between regular compacts and DSLRs, and so the Hybrid Viewfinder borrows the best of both. It can work in both optical and electronic modes, as well as overlaying digital information – such as shutter speed and other settings – over a purely optical view, meaning you may not ever need to turn on the 2.8-inch LCD.

There’s also the company’s latest EXR Processor, real leather cladding and an ISO range of 200 to 6400, along with 5fps burst shooting and an SD/SDXC card slot. More specs in this PDF. Unfortunately, while the FinePix X100 will be making its debut this week, it won’t actually be hitting shelves until early 2011. No word on how much it’ll cost, either, which is usually an ominous sign.