DTH lies behind success of Zee channels in Q3
The continuing consumer demand for direct to home (DTH) satellite TV has helped Zee Entertainment Enterprises maintain a strong presence in both India and abroad, despite greater broadcasting competition, according to the company.
Stating India’s DTH subscriber base now stands at 30.6 million homes, Subhash Chandra, chairman of Zee Entertainment Enterprises, said: “A rapid adoption of satellite based television services via DTH proves that consumers are opting for better digital technology. This augurs well for the television industry, both for content owners and the DTH industry.”
Zee TV, the network’s flagship Hindi general entertainment channel, recorded an average channel share of 19% and average weekly gross rating points of 200, between October and December 2010, according to the network. Ten Sports meanwhile showcased the Asian Games, Ryder Cup, and NBA Basketball, while its sister channel Ten Cricket provided live coverage of three test series.
Releasing its third quarter financial results, Punit Goenka, managing director and CEO said: “The performance of Zee Network has been satisfactory on all parameters, despite intensified competition in the Hindi entertainment segment. During the quarter, our advertising revenues have grown by 62%, and we have seen healthy growth in cable revenues. DTH revenues also continued to grow, reflecting a growing adoption of digital DTH services.”
Consolidated operating revenues for the third quarter grew 55% at INR 824.88 crore with advertising revenues reaching INR 439.77 crore. Subscription revenue grew 14% at INR 281.84 crore; domestic subscriptions accounted for INR 180.7 crore and international subscriptions for INR 101.1 crore. However, Zee’s operating profit margin fell by 27.2% in the third quarter to the end of December 2010.
“We had a sports heavy calendar during the quarter including several soccer properties and multiple cricket properties showcased on our channels. It included the cricket matches played by South Africa versus Pakistan, Sri Lanka versus West Indies and the India versus South Africa tests. This,” explained Mr Goenka, ”has resulted in an increase in our operating cost on account of sports.”
Zee’s international presence remained strong, and in some areas – such as the Middle East and Malaysia – it blossomed. Zee Aflam drew an all-time high viewership of around 39 GRPs in the Arab market, while in Malaysia Zee was consistently the second most watched international channel.
Building on its international initiatives, Zee CIS has now signed a letter of intent for collaborative content, distribution and broadcast with Sistema Mass-Media in India and Russia. Four Zee channels – Zee TV APAC, Zee Cinema, Zing and Zee Salaam – were also recently launched on Fetch TV in Australia.
Source: Rapidtvnews.com
Stating India’s DTH subscriber base now stands at 30.6 million homes, Subhash Chandra, chairman of Zee Entertainment Enterprises, said: “A rapid adoption of satellite based television services via DTH proves that consumers are opting for better digital technology. This augurs well for the television industry, both for content owners and the DTH industry.”
Zee TV, the network’s flagship Hindi general entertainment channel, recorded an average channel share of 19% and average weekly gross rating points of 200, between October and December 2010, according to the network. Ten Sports meanwhile showcased the Asian Games, Ryder Cup, and NBA Basketball, while its sister channel Ten Cricket provided live coverage of three test series.
Releasing its third quarter financial results, Punit Goenka, managing director and CEO said: “The performance of Zee Network has been satisfactory on all parameters, despite intensified competition in the Hindi entertainment segment. During the quarter, our advertising revenues have grown by 62%, and we have seen healthy growth in cable revenues. DTH revenues also continued to grow, reflecting a growing adoption of digital DTH services.”
Consolidated operating revenues for the third quarter grew 55% at INR 824.88 crore with advertising revenues reaching INR 439.77 crore. Subscription revenue grew 14% at INR 281.84 crore; domestic subscriptions accounted for INR 180.7 crore and international subscriptions for INR 101.1 crore. However, Zee’s operating profit margin fell by 27.2% in the third quarter to the end of December 2010.
“We had a sports heavy calendar during the quarter including several soccer properties and multiple cricket properties showcased on our channels. It included the cricket matches played by South Africa versus Pakistan, Sri Lanka versus West Indies and the India versus South Africa tests. This,” explained Mr Goenka, ”has resulted in an increase in our operating cost on account of sports.”
Zee’s international presence remained strong, and in some areas – such as the Middle East and Malaysia – it blossomed. Zee Aflam drew an all-time high viewership of around 39 GRPs in the Arab market, while in Malaysia Zee was consistently the second most watched international channel.
Building on its international initiatives, Zee CIS has now signed a letter of intent for collaborative content, distribution and broadcast with Sistema Mass-Media in India and Russia. Four Zee channels – Zee TV APAC, Zee Cinema, Zing and Zee Salaam – were also recently launched on Fetch TV in Australia.
Source: Rapidtvnews.com
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